Alan Moore is the co-author of Communities Dominate Brands: Business and Marketing Challenges for the 21st Century (2005), Social Media Marketing (2008), and The Glittering Allure of the Mobile Society (2008 – commissioned by Microsoft). He is the founder of the engagement communication consultancy SMLXL. Alan is the originator of the term, philosophy and principals of Engagement Marketing. He inspires radio, television, conference and digital audiences globally.
He is an executive director of Mass Niche Media, a board director of the social marketing intelligence company Xtract, he also sits on a number of advisory boards including; IPR and patent company CVON, and Mobile Monday. Alan has also lectured on the benefits of Engagement and the Mobile Society at MIT and the Oxford University Department for Continuing Education.
