Wednesday, June 23rd 2010

4 PM REGISTRATION starts

6 PM Welcome Drinks & MLOVE Photo Booth (be a part of the conference documentary)

Networking Dinner

Find your peers in pre-selected groups; each participant becomes a presenter

Welcome address

Peter Giblin – Conference Director, MLOVE & Harald Neidhardt – Founder, MLOVE

10 PM MUSIC & NETWORK RECEPTION

Thursday, June 24th 2010

9 AM MORNING WELCOME ADDRESS

Keynote

Nick E. Heller – New Business Development EMEA, GOOGLE, Zurich, Switzerland

Open Space

Moderated Ideation Session about Trends and Innovation for the Future of Mobile

Mobile Social Entrepreneurs

Kazi Islam – CEO, Grameenphone IT, Dhaka, Bangladesh
Aape Pohjavirta – CEO, SendandSee / Ympyra, Helsinki, Finland
Leila C. Janah – CEO, Samasource.org, San Francisco, USA
Rupert Daniels – Head of Content, 1GOAL for FIFA WorldCup, London, UK

Fireside Chat

Alcatel Lucent, N.N. – Mobile Developer & Platform Innovation, New York, USA

Music

Beverly W. Jackson – Marketing & Social Media, GRAMMY Awards, Los Angeles, USA
David Maher Roberts – CEO, The Filter, (A Peter Gabriel Company), London, UK
Plus 2 surprise music performers

VISUAL RECORDING of all Sessions by Heather Willems, ImageThink, New York, USA

8 PM POST CONFERENCE ENTERTAINMENT

Evening Program

Food Experience: Communal-Dinner and Drinks
World Premier: Visual Artist Castle Illumination & Interactive Mobile Play by Audience
Roman Beranek – CEO, Projektil, Zurich, Switzerland (with team of 12 staff)

Friday, June 25th 2010

9 AM MORNING WELCOME ADDRESS

Keynote

Jonathan MacDonald, co-founder, this fluid world, London, UK

Advertising – presented by Contagious Magazine

Gene Keenan – Creative Director, Isobar; Board Member MMA, San Francisco, USA
Allison Mooney – VP Emerging Trends, Mobile Behavior (Omnicom), New York
Greg Copeland –Editor Mobile, Contagious Magazine, London, UK

Mobility / Travel

Marc Mielau – Head of Digital, BMW Group, Munich, Germany
Marcus Casey – (TBC) Head of Digital, Lufthansa, Frankfurt, Germany

Innovation CEO Showcase

Mark Curtis – CEO, Flirtomatic, London, UK – Opening Keynote
Stefanie Hoffmann – CEO, aka aki, Berlin, Germany
Shaherose Charania – CEO, Women 2.0 / opinno, San Francisco, USA
Andrew J. Scott – CEO, Rummble, London, UK
Jen McCabe – Contagion Health, San Francisco, USA
Michael Schade – CEO, Fishlabs!, Hamburg, Germany
DiAnn Eisnor – waze, Israel / San Francisco, USA
Christopher Billich – Mobile Strategist, Tokyo, Japan
René Bellack – Mobile Advertising Expert, Düsseldorf, Germany
Michelle Halsell – Missing Pixel, New York, USA
Holger Meyer – CEO, 3D Zeitschriften, Munich, Germany

Media

Richard D. Titus – CEO, Associated Northcliffe Digital (Daily Mail), London, UK
Helmut Hoffer von Ankershoffen – CEO, WeTab, Berlin, Germany
Uli Hegge – Managing Director, Media Innovation Lab, Burda, Munich, Germany
Harald Neidhardt – CMO, Smaato, San Francisco, USA

Future Trends

Nils Müller – CEO, TrendOne, Hamburg, Germany
Amish Patel – Program Manager, Human Interface Group, Microsoft, Redmond, USA
TBC, Facebook, San Francisco, USA
Tomi Ahonen – Mobile Consultant & Author, Hongkong, China

Ideas for Change

Dawn Danby – Designer, AutoDesk, San Francisco, USA

9 AM MORNING WELCOME ADDRESS

Future Cubes

10 Ideation workshops led by speakers & media partners. Topics include:
Advertising • Media • Music • Fashion • Security • Location/Mobility • Design
Media Partners: Sportwear International, Contagious Magazine, etc.

9 AM MORNING WELCOME ADDRESS

Vernissage of Ideas

Future Cubes: Share knowledge & Ideas, Learn from peers
Food Experience: Flying Gallery Dinner & Drinks; Burningman Bar & Bonfire

Subject to chance without notice – Please check back for most up to date programme.

It is now time for the mobile industry to reach out to the rest of the world to discuss how best to use this amazing medium to further reach all of our goals. Leading international thought leaders and innovators, from the mobile industry and those who are starting to use mobile in their own areas, will share their experiences from around the world in a series of talks and debates.

Incorporated into the format is the Innovators’ Lounge, which gives a forum to 8 mobile entrepreneurs from around the world. They will share their visions of how they are using mobile to impact the future of health, education, gaming and community.

And be sure to stop by the Knowledge Drop Box, where you can step into a TV studio to explain your own view on the opportunities that mobile present for your business.

We will be looking at the impact of mobile technology on:

• Communication and marketing
• Music and entertainment
• Emerging markets, with speakers invited from Japan, India and Africa.

Context will be provided by talks on privacy, the controversial subject of climate change and innovative service design.

After our welcoming evening, where you will meet your fellow participants, we will start the first day with an Open Space format.  With no formal agenda beyond the theme of ‘how will mobile change your future’, this format runs on two fundamentals: passion and responsibility.

In a short period the group will discuss the core elements of this complex topic. Then participants will suggest areas of interest. Within 45 minutes we will split into groups for more in-depth discussions. The process and conclusions will be recorded for all to see and share. These ideas can be further developed in the Future Cubes the next day.

The ConFestival will finish with a workshop where speakers and fellow MLOVE participants will manifest new ideas for the future of mobile in a very hands-on fashion. We will work together with ideation experts to create an intense exchange about what you learned during the conference and create a future cube as the group. Themes include: Music, media, communication, fashion, mobility and emerging markets.

You will craft, paint or create ideas to design your future cube and, after the session, compare your creations with the other groups during a vernissage. Finally, we’ll light up a big bonfire, partially fuelled by most of the created materials in the future cubes (but not before we have documented everything with photos for the MLOVE archive and for your later access).

ConFestival is the MLOVE format, combining our inspirational speakers in a top-notch conference track full of international thought leaders. The festival part is the chance to network with the whole conference group at a welcome get-to-know-you dinner, a gala dinner & party and being entertained by great DJs. During the finishing vernissage of the MLOVE Future Cube gallery we will light up a big bonfire.

Think “Burning Man” meets TED…